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How retailers quietly track your return behavior
  + stars: | 2024-05-10 | by ( Devan Burris | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow retailers quietly track your return behaviorThe latest crackdown on returns is only that latest effort by retailers to tamp down on return losses. Many major U.S. retailers have implemented third-party tracking software to track and block behavior that 'mimics' return fraud, unbeknownst to most shoppers.
Locations: U.S
Many large retailers in the U.S. have long been engaged in the practice of quietly tracking and targeting return behavior. According to a report by The Wall Street Journal, U.S. retailers use third-party loss-prevention services to track risky return behavior. This doesn't outright mean fraudulent activity, but rather behavior that "mimics" or could be linked to such behavior. The most notable third-party loss-prevention service is The Retail Equation, a software provider that tracks return behavior that retailers deem potentially fraudulent. According to several now-dismissed lawsuits and Better Business Bureau complaints, customers reported they were following a store's return policy and were still issued a warning.
Persons: Robert Overstreet Organizations: Walmart, Staples, National Retail Federation, Iowa, Wall Street Journal, Better Locations: U.S, T.J.Maxx
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow Athletic Brewing Co. became the king of nonalcoholic beerAthletic Brewing Co. is a midsize craft brewing company based out of Milford, Connecticut. Like most craft brewing operations, Athletic Brewing pumps out IPAs, dark beers, lite beers, hazy, special edition and maybe even fruity offerings during the summer. Similar to other breweries, you'll find huge industrial barrels of hops and wheat, and maybe a couple of brewing awards displayed. But the one thing you won't find at Athletic Brewing is alcohol.
Organizations: Brewing Co, Athletic Brewing Locations: Milford , Connecticut
Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Unlike other brewing companies, Athletic Brewing didn't cut its teeth making alcoholic beer before pivoting into nonalcoholic options. Instead, Athletic Brewing was founded on the idea that nonalcoholic beer didn't need to be a niche category with limited offerings. Fast forward to 2024, and Athletic Brewing is now dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country.
Persons: I'd, Bill Shufelt Organizations: Budweiser Zero, Heineken, Athletic Brewing Co, Athletic, Athletic Brewing, CNBC, Foods Locations: Connecticut
Is the golden age of direct-to-consumer over?
  + stars: | 2024-02-10 | by ( Devan Burris | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailIs the golden age of direct-to-consumer over? After booming in the 2010s direct-to-consumer companies like Casper, Away, Allbirds and Peloton have struggled with profitability, layoffs and the climbing cost of online advertising. Watch the above video to learn where DTC goes from here after a rocky two year stretch.
Locations: Casper
A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability. "One of the problems with a lot of direct-to-consumer companies is they're not profitable and a number of them don't really have a convincing pathway to profitability. With the cohort came a huge wave of venture capital funding, propped up by low interest rates. As the Covid-19 pandemic moved most shopping online, venture capital funds were all-in on digital native direct-to-consumer companies.
Persons: GlobalData Retail's, Neil Saunders, Warby Parker, Casper Organizations: IPOs, CNBC, Wonder Group Locations: ThredUp
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailPresident Biden's ambitious new plan to help student loan borrowers, explainedAfter the Biden Administration's student loan forgiveness plan was struck down by the Supreme Court, the president promised to continue fighting for student loan borrowers. This summer the White House launched the SAVE plan, an income-driven repayment plan meant to replace the REPAYE plan. The SAVE plan caps the amount low-income borrowers are required to pay on their student loans at just 5% of their discretionary income. It also allows some borrowers to pay as little as $0 per month towards their student loans. Watch the video above for a breakdown of President Biden's SAVE plan, ahead of student loan payments resuming.
Persons: Biden's Organizations: Biden, Supreme, House, SAVE, Biden's SAVE
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailHow fast-growing e-commerce app Temu makes money from $10 smartwatchesBargain e-commerce company Temu has had a whirlwind 2023. Quietly launching its app in September 2022, it only took the company a few weeks to top app store charts, edging out Amazon, Walmart and even fast-fashion brand Shein.
Persons: Temu Organizations: Walmart
Bargain e-commerce company Temu has had a whirlwind 2023. By February 2023, the 5-month-old company made its TV debut during Super Bowl LVII, airing two commercial spots totaling an estimated $14 million. Temu's popularity is largely due to its ultra-cheap knockoffs. On top of the steep discounts, users are bombarded by coupons, free shipping countdowns, flash sales and discount wheels. Temu's rise in popularity has also courted scrutiny from the U.S. government, accusing the website of exploiting de minimis shipping rules to undercut U.S. retailers.
Persons: Temu, Yeezy, Neil Saunders, They're, Pinduoduo Organizations: Walmart, Apple, GlobalData, U.S . Locations: Boston, China, U.S
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhy more and more colleges are closing down across AmericaThe mid-2010′s saw an uptick in U.S. college closures, particularly among private nonprofit schools. This trend has affected tens of thousands of college students across the country. Since 2016, 91 U.S. private colleges have closed, merged with another school, or announced plans to close, according to a CNBC analysis of data from Higher Ed Dive. Almost half of those schools closed after the onset of the Covid pandemic in 2020. For many struggling schools the pandemic was the final straw — but two major themes showed up consistently throughout the closures: finances and enrollment.
Organizations: CNBC Locations: America
The mid-2010's saw an uptick in U.S. college closures, particularly among private nonprofit schools. This trend has affected tens of thousands of college students across the country. Since 2016, 91 U.S. private colleges have closed, merged with another school, or announced plans to close, according to a CNBC analysis of data from Higher Ed Dive. About 95% of U.S. colleges rely on tuition, according to Franek, meaning they rely on money from students to operate. Watch the video above to learn what headwinds higher education is facing and hear from students affected by college closures.
Persons: Robert Franek, We'll, Fitch, Emily Wadhwani Organizations: CNBC, The Princeton
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